Imagine a segment of the population eager to discover arts and culture AND a program that makes it easy for you to invite them to your events. Sounds too good to be true, doesn’t it?   CANOO is a program that makes this possible. Participating organizations can offer free or discounted tickets and connect with thousands of new Canadians through the CANOO app. In this webinar, we’ll provide an overview of the program and share testimonials from performing arts organizations that have participated. Hear about their successes and their efforts in building lasting relationships with new audiences beyond the program itself.   This event is co-hosted by CAPACOA, Orchestras Canada, PACT, the National Arts Centre, and CANOO. It is held in conjunction with the Re-imagining Customer Relationships project. REGISTER