January 9, 2012 - The Performing Arts Alliance is presenting an exciting webinar for performing arts managers and marketers.
Audiences, Markets and Engagement in the Performing Arts
Presenter: Kelly Hill, President, Hill Strategies Research
This webinar will highlight key information on performing arts audiences, marketing and engagement, with an emphasis on research findings that performing arts managers and marketers can apply to their day-to-day work in the sector. The presentation will include information about performing arts attendance, consumer spending, audience motivations and audience engagement. The goal of the session is to leave participants with relevant data that can help them increase the efficiency of their marketing, fundraising and communication endeavours, as well as inspiring participants to find new ways of reaching audiences and sponsors.
Dates and times:
Note: This webinar will also be delivered in French on February 6.
- Registration is free for members of a Performing Arts Alliance association (Canadian Dance Assembly, CAPACOA, Opera.ca, Orchestras Canada, PACT).
- Registration is $25.00 + HST for all other participants.
Kelly Hill’s presentation is funded by the Department of Canadian Heritage, the Canada Council for the Arts and the Ontario Arts Council in conjunction with their funding of the Statistical Insights on the Arts series.
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