February 16, 2012 - 139 marketing coordinators, artistic directors and other cultural workers attended the webinar Audiences, Markets and Motivations in the Performing Arts.
This webinar by Kelly Hill was presented thee times by the Performing Arts Alliance, on February 2, 6, and 7. Kelly Hill’s presentation was funded by the Department of Canadian Heritage, the Canada Council for the Arts and the Ontario Arts Council in conjunction with their funding of the Statistical Insights on the Arts series.
Here's what participants had to say about it:
"Very nice of someone else to sift through the statistics that are relevant to how and where I should put my effort in."
"I really appreciated being reminded to think of "different" venues for arts events and to link up with these for shows."
"Particularly seized by the "obvious" cross-over to the many other cultural activities that engage the current and potential audience/participants that we're after. Entity I'm with does a lot of collaboration and imbedded cross marketing, but maybe we need to go further."
Kelly Hill's presentation is available for download.
You can also view the webinar in streaming.
Call for Partners
CAPACOA will likely be organizing more collaborative webinars in the future. Interested assocations are invited to contact Frédéric Julien, to explore the possibilities.
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