Call for Expression of Interest for Day-Long Workshops on The Value of Presenting

November 21, 2013 - CAPACOA is issuing a call for expression of interest from local hosts who would like to hold day-long professional development sessions based on the Value of Presenting study.

In order to ensure that the performing arts presenting ecosystem can reap the full benefit of this landmark study, CAPACOA will coordinate a cross-Canada series of up to six customized workshops to presenting organizations and their partners in communities and governments. These day-long workshops will be delivered by Inga Petri, the lead consultant for The Value of Presenting. They will be based on the Value of Presenting study and on Inga Petri’s expertise in strategy, branding and audience development, but they may be customized to local hosts’ needs to cover a broad range of topics such as:

  • New strategic frameworks for presenting field
  • Running it like a business: shaping organizational structures and decision-making
  • Brand-first relationship building/marketing
  • Embracing online and mobile distribution
  • Defining competitive value proposition for the sector
  • Dealing with “secondary markets”
  • Know your community; know your markets
  • Access for seniors
  • Partnerships with Aboriginal Peoples


Submission Process

Organizations interested in hosting a one-day workshop, are asked to email us, by Monday December 2, a brief proposal specifying:

  1. When you would like to hold your workshop. You don’t have to provide a specific date, but please give us some indication. Workshops may not take place earlier than December 16, 2013, and not later than March 15, 2014.
  2. Where you would like to hold your workshop. Preferably, we’d like the workshops to be held in cities where no Value of Presenting activities have been held yet.
  3. To whom the workshop will be offered. Tell us if it will be for members of your organization only or if it will be open to a wider audience. We have received excellent feedback on presentations to municipal cultural planners, funders, and people active in other arts and culture sectors.
  4. With whom you will partner to host the workshop (if applicable). This isn’t required, but it might be advantageous for local hosts to join forces with other ASO’s and/or arts councils and/or provincial/municipal funders in order to reach out to more participants (and to increase your earned revenues from registration).


Funding Support

Thanks to support from the department of Canadian Heritage, CAPACOA will be able to provide financial assistance in the form of a reimbursement on costs incurred by local hosts. This financial assistance will be no greater than $ 1,500 or 50% total eligible costs incurred by local hosts. Eligible costs (in-kind or cash) may include:

  • Promotion
  • Room rental
  • Equipment
  • Technician fee
  • Catering
  • Transportation for participants
  • Transportation for the workshop presenter
  • Accommodation for the workshop presenter
  • Meals for the workshop presenter
  • Fee for the workshop presenter
  • Labour time for the local host
  • Other event-related costs

While CAPACOA will help coordinate activities with the workshop presenter (Inga Petri), local hosts will be responsible to contract and to pay directly the workshop presenter before being reimbursed by CAPACOA. Direct costs paid to the workshop presenter should not represent more than 75% of total eligible costs: local hosts' workshop budget should include at least 25% of other event costs.

Reimbursement by CAPACOA will be issued to local hosts upon the submission of a financial report by no later than March 31, 2014.

If you have any question, do not hesitate to contact Frédéric Julien, project manager, at 613-562-3515.


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