New Data Demonstrates Economic Weight of Culture Sector

September 10, 2014 - Today, Statistics Canada released the first Canadian Culture Satellite Account, which estimates that culture contributed 3.1% to the Canadian economy in 2010.

The Culture Satellite Account (CSA) measures the economic importance of culture and sport in the Canadian economy in terms of output, gross domestic product (GDP) and employment (number of jobs).

Key Statistics from the Product Perspective (culture activities, including in non-culture industries)

  • GDP associated with culture activities (culture GDP) was $47.8 billion in 2010.
  • There were 647,300 culture jobs in 2010, accounting for 3.7% of total employment.
  • At $47.8 billion, the culture industry’s contribution to Canadian GDP is larger than that of the Utilities or Accommodation industries which amounted to $35 billion and $32 billion respectively.

Key Statistics from the Industry Perspective (including non-culture activities within the cultural sector)

  • GDP of culture industries was $53.2 billion in 2010, contributing 3.4% to Canada's total GDP. Of which culture products accounted for $40.7 billion and other products (i.e. non-culture products) $12.5 billion.
    • The Live Performance sector contributed $2.0 billion to the Canadian economy in 2010.
  • Culture industries accounted for 704,000 jobs in 2010, a 4.0% share.
    • There were 57,000 jobs in the Live Performance sector in 2010.
  • The Culture industry' contribution to Canadian GDP is larger than that of the utilities industry ($35 billion) or the accommodation and food industry ($32 billion) and it is more than and twice as big as the agriculture, forestry, fishing and hunting industry ($23 billion).

GDP of culture industries, by domain, Canada, 2010

The Culture Satellite Account (CSA) is a joint initiative of Statistics Canada, Canadian Heritage, federal agencies, all provincial and territorial governments, numerous cities as well as non-governmental organizations. The CSA provides a solid accounting framework to identify and measure culture. The estimates from the CSA are comparable with similar measures for the overall Canadian economy. They are also more robust than any other economic measurement our sector used to rely on, and they will be produced on an recurrent basis.

For the touring and presenting sector, the CSA is particularly important. For the first time, an ongoing statistical product aggregates the activities of performing arts promoters and presenters and the activities of performing arts creators and producers into a single "Live Performance" domain. This methodology yields a more comprehensive portrait of the broader performing arts sector. It is however not complete, in that it doesn't capture performing arts activities presented by establishments such as bars or community centres, where arts presentation is not the core product of the establishment.



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