Arts in Perspective

Not quite webinars, not quite panel discussions, not quite consultations either, the Arts in Perspective conversations borrow from these different forms of gatherings to create unique knowledge sharing hangouts.


Presenter's toolkit: professional development, best practices, resources and references

Audiences, Markets and Motivations in the Performing Arts

This webinar highlights key information on performing arts audiences, marketing and motivations, with an emphasis on research findings that performing arts managers and marketers can apply to their day-to-day work in the sector.

The presentation includes information about performing arts attendance, consumer spending, audience motivations and audience engagement.

The goal of the session was to leave participants with relevant data that could help them increase the efficiency of their marketing, fundraising and communication endeavours, as well as inspiring participants to find new ways of reaching audiences and sponsors.