Arts in Perspective

Not quite webinars, not quite panel discussions, not quite consultations either, the Arts in Perspective conversations borrow from these different forms of gatherings to create unique knowledge sharing hangouts.


Presenter's toolkit: professional development, best practices, resources and references

Webinars on Fundraising for Arts Organizations

Statistics Canada’s 2010 Performing Arts figures, summarized by Hill Strategies Research, tell us that private donations represent the third major source of revenues for Canadian not-for-profit organizations after box office and grants. If you are part of charity organization looking at ways to make the most of private, foundation and corporate donations, this webinar series may be just what you need!

In November and December 2012, the Performing Arts Alliance offered a series of three webinars on Fundraising for Arts Organizations, developed and presented by renowned Canadian fundraisers, R. Scott Fortnum, ACFRE, and Luce Moreau, CFRE.

This webinar series offers a multi-stage look at key aspects of fundraising: participants may register for a single webinar or for the full series. From every webinar, participants will take away information and tools they can use immediately to help increase the funding critical to their organization and its programs.

These webinars are intended for beginner and intermediate-level fundraisers: cultural workers and board members who may be performing fundraising duties as part of their responsibilities, and who want to hone their understanding of fundraising.


Fundraising for Arts Organizations

Presenter: R. Scott Fortnum, MA, ACFRE

Webinar recordings and presentations:

  1. Annual Giving: The Building Block for All Successful Fundraising
    This webinar will provide an overview in the role of Annual Giving with specific focus on the various vehicles and strategies used in annual giving to effectively broaden the base of the donor pyramid.

  2. Major Giving: Taking Your Annual Giving Program to the Next Level
    Moving higher on the donor pyramid, this webinar will focus on major gifts fundraising, the importance of relationships and effective
    strategies for personal solicitation.

  3. Corporate and Foundation Giving: Securing Annual and Major Gifts from Corporate and Foundation Entities
    Gifts from Corporations and foundations can typically make up a significant portion of an organization's revenues.  In this webinar, we will look specifically at securing annual gifts, major gifts, and sponsorship investment from Foundations & Corporations.

Presenter's Bio:


Scott Fortnum is the Chief Development Officer for Saint Elizabeth Foundation and is responsible for all fundraising activity. Previously, he served similar roles as the VP Development for the ALS Society of Canada and as the National Development Director with Ducks Unlimited Canada. Scott has also spent time as a consultant as Regional Vice President with DVA Navion and he was the first Executive Director of the Foundation of Chatham-Kent Health Alliance.

The first Canadian to have earned a Master’s Degree in Philanthropy and Development from Saint Mary’s University of Minnesota, Scott has been an instructor at Conestoga, St. Clair, and Fanshawe Colleges, and at Saint Mary’s University of Minnesota. He is a member the Association of Fundraising Professionals (AFP) International Publishing Advisory Committee and Awards Committee and has served as a member of the Board and in other roles with the Greater Toronto Chapter of AFP.

Scott has held his Certified Fundraising Executive (CFRE) designation since 1995 and became the 92nd person to earn the Advanced Certified Fundraising Executive (ACFRE) designation in 2011.


For enquiries regarding this webinars series, please contact Frédéric Julien, project manager at CAPACOA.


This webinar series is made possible with the financial support of the Ontario Arts Council