How loyal are your audiences? Want to find out?  CAPACOA, Orchestras Canada, the Professional Association of Canadian Theatres, and the National Arts Centre are partnering to conduct the Survey on Affiliation and Membership in the Performing Arts, to map audience behaviours in the performing arts. As a benefit for participating in the survey, organizations with at least 30 audience respondents will receive a full complimentary report on their audience’s affiliation, membership preferences and behaviours.

Presenters, producers, and live performance professionals, join CAPACOA and the Canadian Live Music Association (CLMA) on February 24, 2026, from 2:00 to 3:00 p.m. ET on Zoom, for a town hall on ticket pricing, legislation, and how current policies shape resale.

How loyal are your audiences? Want to find out?  CAPACOA, Orchestras Canada, the Professional Association of Canadian Theatres, and the National Arts Centre are partnering to conduct the Survey on Affiliation and Membership in the Performing Arts, to map audience behaviours in the performing arts. As a benefit for participating in the survey, organizations with at least 30 audience respondents will receive a full complimentary report on their audience’s affiliation, membership preferences and behaviours.